Enhancing Commercial Spaces: How Field & Foliage Brought Innovation to a Wine Shop in Welwyn with Bespoke Green Wall Display

Standing out is crucial for attracting customers. Recently, Field & Foliage partnered with a charming wine shop in Welwyn to create a stunning green wall display that showcases premium wine and champagne. This collaboration not only highlights the innovation of our installation but also emphasises the care and creativity that went into customising a solution to fit the unique vibe and offerings of the shop.

Understanding Client Needs

Our journey began with an engaging discussion with the shop's owner. We talked about their vision, budget limits, and size requirements. Our goal was clear: to enhance the shop's overall look while providing a visually appealing way to display their high-end wines and champagnes.

This collaborative approach allowed us to set the foundation for a beautiful green wall display. We took the time to ensure that the finished product would enrich the shop's atmosphere and elevate the shopping experience for customers.

The space we were asked to transform... an unrelating area mainly used for storage rather than showcasing premium products.

Designing the Green Wall

When it came to designing the green wall, we focused on using artificial foliage that echoed the luxury associated with the wines on display. The foliage selection was intentional, aiming to add rich texture and vibrant colours that catch the eye and draw customers in.

Incorporating greenery in retail spaces can significantly improve shopping experiences. Research suggests that plants can increase customer satisfaction by up to 20% and can also lead to longer visit durations. Our realistic green wall not only added visual appeal but also reinforced the natural freshness consumers often associate with wine and champagne.

Creativity in Composition

Creating this green wall required creativity to ensure it matched the shop’s identity. Each element was placed thoughtfully, balancing visual interest and flow. As customers walked through the store, they could appreciate the beauty and were more likely to connect with the wines displayed within this artistic backdrop.

Our bespoke installation was an instant hit with the owner and customer's alike! Even other local business owners have commented and asked us for suggestions for their own premises.

Enhancing the Shopping Experience

The display serves a dual purpose: it beautifies the shop and enhances the shopping experience. With a captivating focal point, customers tend to spend more time in the store, exploring their options. The green wall invites them to browse the premium offerings while enjoying the serene atmosphere created by the foliage.

Moreover, a well-crafted display can significantly impact perceived value. Studies show that products presented in an attractive environment can see a sales increase of up to 33%. When customers view merchandise surrounded by stunning greenery, they are more likely to see those items as premium, luxurious, and worthy of their investment.

Sustainability Practices

Field & Foliage is committed to sustainable practices. This project exemplified that commitment by utilising artificial foliage, which allows for year-round beauty without the need for maintenance associated with live plants. This aligns with the growing trend in retail towards sustainable solutions, enabling our clients to showcase their dedication to the environment.

We ensure that our installations use high-quality materials, designed to be durable and visually appealing over time. This attention to quality guarantees that our green walls continue to look fresh and inviting, lasting well beyond the initial installation.

Invitation to Collaborate

If you own a commercial space and want to elevate your retail environment and create an inviting atmosphere for your customers, Field & Foliage is here to help. Our team specialises in bespoke designs that integrate unique elements catered to your specific needs.

Transform your store into a captivating visual experience that attracts foot traffic, enhances customer satisfaction, and ultimately boosts sales. Reach out to us today to discuss how we can create a stunning green wall display that reflects your brand’s identity.

Your partners every step of the way, from concept, through design to installation!

Testimonial

"Jon and Victoria did an amazing job on creating a foliage feature wall for our premium wine area. From the quote to the ideas, it was an exceptional service. A small family company with great value and prices. Highly recommend if you are looking for an artificial green wall for a business or your private property." - Gobind Singh Lidhar